IFC Creative Economy Study
by IFC
This April 2026 IFC report assesses Morocco's creative economy across film, music, crafts, fashion, and gaming. The sector contributed around 2.4% of GDP in 2022, generating approximately MAD 43 billion in revenue and supporting over 116,000 jobs. ifc Growth is constrained by limited finance access, weak IP protection, and insufficient market infrastructure, with creative industries receiving less than 0.5% of total business credit in 2021.
The Rise of Africa’s Creative Economy
by Brookings
The Brookings Institution highlights rapid growth across Africa’s creative industries—including music, fashion, film, and gaming—with the gaming sector alone hitting $1 billion in 2024. Music remains a major driver of economic and cultural growth.
The Atlas: Uganda Music Industry Report 2025
by AumMex
The Uganda Music Industry Report 2025 describes a young, digital-native but fragile sector employing 12,000–14,000 people. Despite high consumption, streaming is 1.1% and 27.7% earn nothing. Mostly informal and independent, it contributes 0.2% to GDP. Copyright distrust, weak infrastructure, and poor monetization hinder growth.
Basslines to Billions: Nigeria's Music Market Intelligence Report, 2025
by Regalstone Capital
Nigeria’s music industry generated about $600 million (₦901 billion) in 2024 and is projected to surpass $1.03 billion (₦1.5 trillion) by 2033, growing around 7% annually. Live performances drive most earnings, while streaming expands. Fueled by Afrobeats and youth audiences, the sector boosts jobs, investment, and cultural influence despite structural challenges.
Platformization and the Kenya Record Industry
by NYU Abu Dhabi
Eisenberg's study traces the platformization of Kenya's recording industry across three phases, showing how the entrance of streaming services like Spotify and Boomplay has thoroughly reconfigured local music distribution.