RECORDED MUSIC INDUSTRY OVERVIEW
Vietnam
Asia
Potential Value of Recorded Music
MEDI aims to highlight music’s potential as a global economic asset by estimating its potential value worldwide—factoring in how it could grow if all countries had supportive institutions in place—such as adequate legislation, infrastructure, and policies—and achieved full market penetration. We are currently undertaking data collection towards establishing the potential value of recorded music in each country.
Coming soon
Coming soon
Coming soon
Economic Impact
Over time, MEDI will conduct country-level economic impact studies to better understand how to unlock sustainable growth within national music ecosystems.
Coming soon
Coming soon
Coming soon
Coming soon
Coming soon
Coming soon

Socioeconomic Indicators
EXPLANATORY NOTES: Data via UN Population Fund (UNFPA). Accessed 24/10/2024. 2024 estimate based on UNFPA World Population Prospects 2022 data.
99,497,680
EXPLANATORY NOTES: Data via World Bank Development Indicators database. Accessed 24/10/2024.
$1,353,940
EXPLANATORY NOTES: Data via World Bank, using national accounts data, and OECD National Accounts data files. Accessed 02/04/2025.
$4,282.10
5.05%
EXPLANATORY NOTES: Data via World Bank, using national accounts data, and OECD National Accounts data files. Accessed 01/04/2025.
EXPLANATORY NOTES: Data via World Bank, Poverty and Inequality Platform. Accessed 19/09/2024.
36.10%
EXPLANATORY NOTES: Data via IMF World Economic Outlook. Accessed 01/04/2025.
3.50%
EXPLANATORY NOTES: Data via US Census Bureau International Database (IDB). Accessed 01/04/2025.
EXPLANATORY NOTES: Data via World Bank, using United Nations Population Division database. Accessed 24/10/2024.
39.48%
EXPLANATORY NOTES: Data via CIA World Factbook. Accessed 04/11/2024.
1.60%
EXPLANATORY NOTES: Data via CIA World Factbook. Accessed 04/11/2024.
6.20%
EXPLANATORY NOTES: Poverty rate at $2.15 a day (2017 PPP) (% population). Data via Poverty and Inequality Platform, The World Bank. Accessed 16/04/2025.
0.96%
EXPLANATORY NOTES: Data via International Telecommunication Union (ITU) DataHub. Accessed 31/03/2025.
78.10%
EXPLANATORY NOTES: Data via World Bank Global Financial Inclusion Database. Accessed 01/04/2025.
16.50%
EXPLANATORY NOTES: Data via World Bank Global Financial Inclusion Database. Accessed 01/04/2025.
5.60%
EXPLANATORY NOTES: Data via Cable.co.uk. Accessed 01/10/2024.
$0.29

Industry Infrastructure
Collective Management Organisations
Authors & Publishers
Performers
Producers
Voluntary Joint Ventures & Umbrella entities for licensing users
None
Associations
Music Authors
Music Publishers
None
Music Performers
Sound Recording Producers/Labels
None
Other
None
Music Export Office
None
Joint Industry Body
Policies
Culture Policy/Strategy
Music Policy/Strategy
None
Legal Framework
Digital and Performance Rights Treaties
-
The Socialist Republic of Vietnam, pursuant to Article 16 (1) of that Convention, declares that the Socialist Republic of Vietnam does not consider itself bound by the provisions of Article 12 and item (d) of Article 13 of that Convention.
-
Pursuant to Article 15(3) of the Treaty, the Socialist Republic of Vietnam declares to apply Article 15(1) in specific cases as provided for in the Law on Intellectual Property of Vietnam and its implementing documents.
Other Treaties
National Copyright Legislation
National Treatment
-
Vietnam protects authors of works of nationals – organisations or individuals – of member states of treaties that Vietnam is a party and works first published outside Vietnam and simultaneously published in Vietnam within 30 days.
Foreign authors enjoy protection concerning performance rights and digital exploitation of their works. -
Vietnam protects performances and phonograms/videograms of performers and producers respectively who are nationals of member states of treaties that Vietnam is a party. Vietnam also protects the performances of foreign nationals if they take place in Vietnam, are fixed on protected phonograms/videograms or are included in protected broadcast.
Qualifying foreign performers and producers of phonograms/videograms enjoy protection concerning performance rights and digital exploitation of their fixed performances and phonograms/videograms respectively. -
“National Treatment” refers to the assimilation of the treatment of foreign right holders to that of domestic right holders. It is a basic rule of most international conventions and mandates that foreign rights holders from contracting countries must receive the protection within any other contracting country as that country grants to its own nationals, ensuring equal rights under the scope of the relevant convention.
General national treatment obligations are set out in Article 5 of the Berne Convention and Article 2 of the Rome Convention, providing that the members of respective conventions must grant to each other’s nationals the rights provided in the convention. Berne Convention also extends the national treatment to “the rights which their respective laws do now or may hereafter grant to their nationals,” while Rome Convention members are not obliged to extend national treatment to the rights of performers and producers of phonograms which are accorded under their national law over and above the rights enshrined in the Rome Convention.
The criteria for eligibility for protection are provided in Article 3 of the Berne Convention and Articles 4 and 5 of the Rome Convention. With regards to national treatment of producers of phonograms, members of the Rome Convention may reserve the right not to apply either the criterion of fixation or that of publication of the phonogram.
As per WIPO, the total number of members to the key treaties above is as follows:
Berne Convention: 181 Members
Rome Convention: 98 Members
WIPO Copyright Treaty: 118 Members
WIPO Performances and Phonograms Treaty: 114 Members
TRIPS Agreement: 166 MembersThis is a high-level overview concerning national treatment of music authors, performers and producers of phonograms; for comprehensive and detailed provisions, refer to the laws of each country. The overview:
1) details only the criteria applicable to foreign rights holders, without including the broader set of qualification rules for domestic protection that do not concern them,
2) is limited to performance rights and digital exploitation of recorded music, including works and other protected objects:
- “Performance rights” include radio and TV broadcasting, public performance, and communication to the public,
- “Digital exploitation” includes reproduction rights, distribution rights, communication to the public and making available rights.
The term "based on reciprocity" used in the overview for some countries means that Country A will protect the works of authors or other right holders who are nationals of Country B that is not a member of treaties Country A is a party to, and whose works or other protected objects were first published outside of Country A, only if Country B offer similar copyright protection to Country A’s authors or other rights holders and works and other protected objects respectively first published in Country A.
The term "treaty" in the overview includes conventions and international agreements.
Music Consumption
Domestic Repertoire Quotas
No domestic repertoire quotas
Digital Streaming Services
GLOBAL STREAMING SERVICES
REGIONAL STREAMING SERVICES
DOMESTIC STREAMING SERVICES
Key Risks and Opportunities
Risks
A relatively low nominal GDP per capita suggests that while there is a growing middle class, a significant portion of the population may still have limited disposable income for leisure and entertainment.
Low usage rates of both mobile money and credit cards suggest that digital transactions for music purchases and subscriptions may be limited for a significant portion of the population. The reliance on cash-based transactions could hinder the growth of online music services.
Opportunities
A large and expanding population, coupled with a strong GDP growth rate, low unemployment and poverty rates, and relatively high internet penetration, create a solid market foundation for music and entertainment.
The legal framework for intellectual property, aligned with key international treaties, offers a secure environment for investment and protects the rights of creators and rights holders in both physical and digital domains.
The government's strategic focus on developing cultural industries signals potential future support and investment in the music sector.
The availability of both global and popular domestic streaming services offers multiple avenues for music distribution and consumption, catering to diverse tastes and providing opportunities for both local and international artists to reach their audiences.