RECORDED MUSIC INDUSTRY OVERVIEW
Viet Nam
Asia
Potential of Recorded Music
We estimate the potential of recorded music value available to songwriters, music performers, publishers, and producers in Viet Nam. These are annual revenue levels achievable within a well‑functioning market supported by critical infrastructure, including robust policies, adequate legal frameworks, and effective collective management organizations and other enforcement mechanisms. By identifying these factors as the necessary drivers of growth, we quantify the opportunity cost of their absence.
The potential value calculations are based on CISAC, ICMP, and IFPI data. We used an econometric model and a cluster analysis approach to benchmark Viet Nam against peer markets and reflect achievable collection levels given their unique socio‑economic contexts. We also factored in a series of foundational assumptions and collective rights management expertise to provide a stable and realistic valuation.
1) Copyright: digital, performance rights (radio & TV broadcasting, rebroadcasting & retransmission, background music and private copying levies), CD & video, synchronisation and other;
2) Neighbouring rights: Streaming, performance rights (radio & TV broadcasting, cablecasting, cable retransmission, public performance, dubbing, private copying levies, and internet (webcasting, simulcasting, catch-up) licensing), downloads & digital, physical and synchronisation.
Coming soon
Socioeconomic Indicators
EXPLANATORY NOTES: Data via World Bank, using statistical databases and publications from national statistical offices, and UN and ESTAT publications. Accessed 15/01/2026.
100,987,686
EXPLANATORY NOTES: Data via World Bank Development Indicators database. Accessed 15/01/2026.
$1,455,760
EXPLANATORY NOTES: Data via World Bank, using national accounts data, and OECD National Accounts data files. Accessed 15/01/2026.
$4,717.29
7.09%
EXPLANATORY NOTES: Data via World Bank, using national accounts data, and OECD National Accounts data files. Accessed 15/01/2026.
EXPLANATORY NOTES: Data via World Bank, Poverty and Inequality Platform. Accessed 15/01/2026.
36.10%
EXPLANATORY NOTES: Data via IMF World Economic Outlook. Accessed 16/01/2026.
3.20%
EXPLANATORY NOTES: Data via US Census Bureau International Database (IDB). Accessed 16/01/2026.
EXPLANATORY NOTES: Data via World Bank, using United Nations Population Division database. Accessed 16/01/2026.
38.49%
EXPLANATORY NOTES: Data via CIA World Factbook. Accessed 16/01/2026.
1.50%
EXPLANATORY NOTES: Data via CIA World Factbook. Accessed 16/01/2026.
6.80%
EXPLANATORY NOTES: Poverty rate at $3.00 a day (2021 PPP) (% population).Data via Poverty and Inequality Platform, The World Bank. Accessed 15/01/2026.
1.60%
EXPLANATORY NOTES: Data via International Telecommunication Union (ITU) DataHub. Accessed 15/01/2026.
84.20%
EXPLANATORY NOTES: Data via World Bank Global Findex Database. Accessed 15/01/2026.
70.55%
EXPLANATORY NOTES: Data via World Bank Global Financial Inclusion Database. Accessed 20/04/2026.
5.82%
EXPLANATORY NOTES: Data via Cable.co.uk. Accessed 20/04/2026.
$0.29
Industry Infrastructure
Collective Management Organisations
Authors & Publishers
Performers
Producers
Voluntary Joint Ventures & Umbrella entities for licensing users
None
Associations
Music Authors
Music Publishers
None
Music Performers
Sound Recording Producers/Labels
None
Other
None
Music Export Office
None
Joint Industry Body
Policies
Culture Policy/Strategy
Music Policy/Strategy
None
Legal Framework
Digital and Performance Rights Treaties
-
The Socialist Republic of Viet Nam, pursuant to Article 16 (1) of that Convention, declares that the Socialist Republic of Viet Nam does not consider itself bound by the provisions of Article 12 and item (d) of Article 13 of that Convention.
-
Pursuant to Article 15(3) of the Treaty, the Socialist Republic of Viet Nam declares to apply Article 15(1) in specific cases as provided for in the Law on Intellectual Property of Viet Nam and its implementing documents.
Other Treaties
National Copyright Legislation
National Treatment
-
Viet Nam protects authors of works of nationals – organisations or individuals – of member states of treaties that Viet Nam is a party and works first published outside Vietnam and simultaneously published in Viet Nam within 30 days.
Foreign authors enjoy protection concerning performance rights and digital exploitation of their works. -
Viet Nam protects performances and phonograms/videograms of performers and producers respectively who are nationals of member states of treaties that Viet Nam is a party. Viet Nam also protects the performances of foreign nationals if they take place in Viet Nam, are fixed on protected phonograms/videograms or are included in protected broadcast.
Qualifying foreign performers and producers of phonograms/videograms enjoy protection concerning performance rights and digital exploitation of their fixed performances and phonograms/videograms respectively. -
“National Treatment” refers to the assimilation of the treatment of foreign right holders to that of domestic right holders. It is a basic rule of most international conventions and mandates that foreign rights holders from contracting countries must receive the protection within any other contracting country as that country grants to its own nationals, ensuring equal rights under the scope of the relevant convention.
General national treatment obligations are set out in Article 5 of the Berne Convention and Article 2 of the Rome Convention, providing that the members of respective conventions must grant to each other’s nationals the rights provided in the convention. Berne Convention also extends the national treatment to “the rights which their respective laws do now or may hereafter grant to their nationals,” while Rome Convention members are not obliged to extend national treatment to the rights of performers and producers of phonograms which are accorded under their national law over and above the rights enshrined in the Rome Convention.
The criteria for eligibility for protection are provided in Article 3 of the Berne Convention and Articles 4 and 5 of the Rome Convention. With regards to national treatment of producers of phonograms, members of the Rome Convention may reserve the right not to apply either the criterion of fixation or that of publication of the phonogram.
As per WIPO, the total number of members to the key treaties above is as follows:
Berne Convention: 181 Members
Rome Convention: 98 Members
WIPO Copyright Treaty: 118 Members
WIPO Performances and Phonograms Treaty: 114 Members
TRIPS Agreement: 166 MembersThis is a high-level overview concerning national treatment of music authors, performers and producers of phonograms; for comprehensive and detailed provisions, refer to the laws of each country. The overview:
1) details only the criteria applicable to foreign rights holders, without including the broader set of qualification rules for domestic protection that do not concern them,
2) is limited to performance rights and digital exploitation of recorded music, including works and other protected objects:
- “Performance rights” include radio and TV broadcasting, public performance, and communication to the public,
- “Digital exploitation” includes reproduction rights, distribution rights, communication to the public and making available rights.
The term "based on reciprocity" used in the overview for some countries means that Country A will protect the works of authors or other right holders who are nationals of Country B that is not a member of treaties Country A is a party to, and whose works or other protected objects were first published outside of Country A, only if Country B offer similar copyright protection to Country A’s authors or other rights holders and works and other protected objects respectively first published in Country A.
The term "treaty" in the overview includes conventions and international agreements.
Music Consumption
Domestic Repertoire Quotas
No domestic repertoire quotas
Digital Streaming Services
GLOBAL STREAMING SERVICES
REGIONAL STREAMING SERVICES
DOMESTIC STREAMING SERVICES
Key Risks and Opportunities
Risks
A relatively low nominal GDP per capita suggests that while there is a growing middle class, a significant portion of the population may still have limited disposable income for leisure and entertainment.
Low usage rates of both mobile money and credit cards suggest that digital transactions for music purchases and subscriptions may be limited for a significant portion of the population. The reliance on cash-based transactions could hinder the growth of online music services.
Opportunities
A large and expanding population, coupled with a strong GDP growth rate, low unemployment and poverty rates, and relatively high internet penetration, create a solid market foundation for music and entertainment.
The legal framework for intellectual property, aligned with key international treaties, offers a secure environment for investment and protects the rights of creators and rights holders in both physical and digital domains.
The government's strategic focus on developing cultural industries signals potential future support and investment in the music sector.
The availability of both global and popular domestic streaming services offers multiple avenues for music distribution and consumption, catering to diverse tastes and providing opportunities for both local and international artists to reach their audiences.