RECORDED MUSIC INDUSTRY OVERVIEW
Madagascar
Africa
Potential of Recorded Music
MEDI aims to highlight music’s potential as a global tool to reduce poverty and drive economic growth by estimating its worldwide value. This includes projecting how that value could increase if every country had supportive institutions in place, such as appropriate legislation, infrastructure, and policies, and if music achieved full market penetration. We are currently collecting data in each country to support this analysis.
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Local Impact
Over time, MEDI will conduct country-level economic and social impact assessments to better understand how to unlock sustainable growth within national music ecosystems.
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Socioeconomic Indicators
EXPLANATORY NOTES: Data via UN Population Fund (UNFPA). Accessed 24/10/2024. 2024 estimate based on UNFPA World Population Prospects 2022 data.
31,056,610
EXPLANATORY NOTES: Data via World Bank Development Indicators database. Accessed 24/10/2024.
$51,255
EXPLANATORY NOTES: Data via World Bank, using national accounts data, and OECD National Accounts data files. Accessed 02/04/2025.
$506.16
3.80%
EXPLANATORY NOTES: Data via World Bank, using national accounts data, and OECD National Accounts data files. Accessed 01/04/2025.
EXPLANATORY NOTES: Data via World Bank, Poverty and Inequality Platform. Accessed 19/09/2024.
42.6%
EXPLANATORY NOTES: Data via IMF World Economic Outlook. Accessed 01/04/2025.
8.4%
EXPLANATORY NOTES: Data via US Census Bureau International Database (IDB). Accessed 01/04/2025.
EXPLANATORY NOTES: Data via World Bank, using United Nations Population Division database. Accessed 24/10/2024.
40.56%
EXPLANATORY NOTES: Data via CIA World Factbook. Accessed 04/11/2024.
3.06%
EXPLANATORY NOTES: Data via CIA World Factbook. Accessed 04/11/2024.
5.5%
EXPLANATORY NOTES: Poverty rate at $2.15 a day (2017 PPP) (% population). Data via Poverty and Inequality Platform, The World Bank. Accessed 16/04/2025.
80.73%
EXPLANATORY NOTES: Data via International Telecommunication Union (ITU) DataHub. Accessed 31/03/2025.
20.60%
EXPLANATORY NOTES: Data via World Bank Global Financial Inclusion Database. Accessed 01/04/2025.
19.03%
EXPLANATORY NOTES: Data via World Bank Global Financial Inclusion Database. Accessed 01/04/2025.
0.96%
EXPLANATORY NOTES: Data via Cable.co.uk. Accessed 01/10/2024.
$1.01

Industry Infrastructure
Collective Management Organisations
Authors & Publishers
Performers
Producers
Voluntary Joint Ventures & Umbrella entities for licensing users
None
Associations
Music Authors
Music Publishers
None
Music Performers
Sound Recording Producers/Labels
None
Other
None
Music Export Office
None
Joint Industry Body
None
Policies
Culture Policy/Strategy
None
Music Policy/Strategy
None
Legal Framework
Digital and Performance Rights Treaties
Other Treaties
National Copyright Legislation
National Treatment
-
Madagascar protects the rights of foreign authors in accordance with the treaties Madagascar is a party.
Qualifying foreign authors enjoy protection concerning performance rights and digital exploitation of the eligible works. -
Madagascar protects the rights of foreign performers and producers of phonograms in accordance with the treaties Madagascar is a party.
Qualifying foreign performers and producers of phonograms enjoy protection concerning reproduction rights, performance rights and digital exploitation of their fixed performances and phonograms, respectively. -
“National Treatment” refers to the assimilation of the treatment of foreign right holders to that of domestic right holders. It is a basic rule of most international conventions and mandates that foreign rights holders from contracting countries must receive the protection within any other contracting country as that country grants to its own nationals, ensuring equal rights under the scope of the relevant convention.
General national treatment obligations are set out in Article 5 of the Berne Convention and Article 2 of the Rome Convention, providing that the members of respective conventions must grant to each other’s nationals the rights provided in the convention. Berne Convention also extends the national treatment to “the rights which their respective laws do now or may hereafter grant to their nationals,” while Rome Convention members are not obliged to extend national treatment to the rights of performers and producers of phonograms which are accorded under their national law over and above the rights enshrined in the Rome Convention.
The criteria for eligibility for protection are provided in Article 3 of the Berne Convention and Articles 4 and 5 of the Rome Convention. With regards to national treatment of producers of phonograms, members of the Rome Convention may reserve the right not to apply either the criterion of fixation or that of publication of the phonogram.
As per WIPO, the total number of members to the key treaties above is as follows:
Berne Convention: 181 Members
Rome Convention: 98 Members
WIPO Copyright Treaty: 118 Members
WIPO Performances and Phonograms Treaty: 114 Members
TRIPS Agreement: 166 MembersThis is a high-level overview concerning national treatment of music authors, performers and producers of phonograms; for comprehensive and detailed provisions, refer to the laws of each country. The overview:
1) details only the criteria applicable to foreign rights holders, without including the broader set of qualification rules for domestic protection that do not concern them,
2) is limited to performance rights and digital exploitation of recorded music, including works and other protected objects:
- “Performance rights” include radio and TV broadcasting, public performance, and communication to the public,
- “Digital exploitation” includes reproduction rights, distribution rights, communication to the public and making available rights.
The term "based on reciprocity" used in the overview for some countries means that Country A will protect the works of authors or other right holders who are nationals of Country B that is not a member of treaties Country A is a party to, and whose works or other protected objects were first published outside of Country A, only if Country B offer similar copyright protection to Country A’s authors or other rights holders and works and other protected objects respectively first published in Country A.
The term "treaty" in the overview includes conventions and international agreements.
Music Consumption
Domestic Repertoire Quotas
No domestic repertoire quotas.
Digital Streaming Services
GLOBAL STREAMING SERVICES
REGIONAL STREAMING SERVICES
DOMESTIC STREAMING SERVICES
Domestic Repertoire Quotas
No domestic repertoire quotas.
Digital Streaming Services
GLOBAL STREAMING SERVICES
REGIONAL STREAMING SERVICES
DOMESTIC STREAMING SERVICES
Key Risks and Opportunities
Risks
A very high poverty rate reflects extremely low purchasing power for most of the population, limiting the addressable market and revenue models for paid music and subscriptions. Combined with low GDP per capita and relatively high inflation, these conditions pose broader economic risks that can undermine infrastructure investment, including in the music sector.
Low internet penetration, high mobile data costs, very low credit card ownership, and still-limited mobile money usage constrain access to digital music services and online engagement for much of the population.
The absence of collective management for performers' and producers' rights significantly hinders artist income, undermines revenue generation for the music industry, and reduces its attractiveness to investors.
The absence of a clear and comprehensive national culture or music policy signals a lack of a specific strategic framework for music ecosystem development and might lead to a lack of support and investment.
Opportunities
A large population with a significant youth demographic offers strong potential for cultural consumption and creative talent, as younger audiences are typically more engaged with music and digital content.
The low overall unemployment rate and youth unemployment rate indicate a degree of labour market stability, although this needs to be viewed in the context of high poverty and an informal business sector.
The presence of global, regional and domestic streaming services indicates that a foundation for digital distribution is already present, albeit nascent, and provides a platform for distribution and monetisation; however, national copyright legislation requires updating for rights protection in the digital environment and better enforcement in line with ratified key international digital treaties.