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RECORDED MUSIC INDUSTRY OVERVIEW


Eswatini


World map highlighting Africa with a green rectangle around it.

Africa

Potential of Recorded Music

We estimate the potential of recorded music value available to songwriters, music performers, publishers, and producers in Eswatini. These are annual revenue levels achievable within a well‑functioning market supported by critical infrastructure, including robust policies, adequate legal frameworks, and effective collective management organizations and other enforcement mechanisms. By identifying these factors as the necessary drivers of growth, we quantify the opportunity cost of their absence.

The potential value calculations are based on CISAC, ICMP, and IFPI data. We used an econometric model and a cluster analysis approach to benchmark Eswatini against peer markets and reflect achievable collection levels given their unique socio‑economic contexts. We also factored in a series of foundational assumptions and collective rights management expertise to provide a stable and realistic valuation.


[+] RECORDED MUSIC POTENTIAL VALUEThe figure for the recorded music includes copyright (songwriters, lyricists and music publishers) and neighbouring rights (music performers and recorded music producers, i.e., record labels) and reflects the potential value in 2027. It is based on the analysis using 2023 as a baseline valuation and five-year projections through 2027. 2023 was selected as the baseline year of the analysis to reflect the most recent complete annual music industry revenue data. The following revenue streams are included in the calculation:

1) Copyright: digital, performance rights (radio & TV broadcasting, rebroadcasting & retransmission, background music and private copying levies), CD & video, synchronisation and other;

2) Neighbouring rights: Streaming, performance rights (radio & TV broadcasting, cablecasting, cable retransmission, public performance, dubbing, private copying levies, and internet (webcasting, simulcasting, catch-up) licensing), downloads & digital, physical and synchronisation.

Coming soon

Socioeconomic Indicators


1,242,822


[+] GDP PPPmillions, 2024 data, using constant 2021 international $


EXPLANATORY NOTES: Data via World Bank Development Indicators database. Accessed 15/01/2026.

$12,901


[+] GDP PER CAPITA (nominal)2024 data, USD


EXPLANATORY NOTES: Data via World Bank, using national accounts data, and OECD National Accounts data files. Accessed 15/01/2026.

$3,909.56


2.79%

[+] GDP GROWTH (annual %)2024 data


EXPLANATORY NOTES: Data via World Bank, using national accounts data, and OECD National Accounts data files. Accessed 15/01/2026.

[+] GINI INDEX2016 data


EXPLANATORY NOTES: Data via World Bank, Poverty and Inequality Platform. Accessed 15/01/2026.

54.6%


[+] INFLATION RATEAnnual % change, 2026 data


EXPLANATORY NOTES: Data via IMF World Economic Outlook. Accessed 16/01/2026.

4.00%


Pie chart showing age distribution with four segments: 0-20 years (42.2%), 21-40 years (34.0%), 41+ years (23.5%), and an unspecified category.
[+] POPULATION BY AGE GROUP%, 2025 data


EXPLANATORY NOTES: Data via US Census Bureau International Database (IDB). Accessed 16/01/2026.

[+] URBAN POPULATION%, 2024 data


EXPLANATORY NOTES: Data via World Bank, using United Nations Population Division database. Accessed 16/01/2026.

26.25%


[+] UNEMPLOYMENT RATE2024 estimate


EXPLANATORY NOTES: Data via CIA World Factbook. Accessed 16/01/2026.

34.40%


[+] YOUTH UNEMPLOYMENT RATE2024 estimate


EXPLANATORY NOTES: Data via CIA World Factbook. Accessed 16/01/2026.

58.20%


[+] POVERTY RATE2016 data


EXPLANATORY NOTES: Poverty rate at $3.00 a day (2021 PPP) (% population). Data via
Poverty and Inequality Platform, The World Bank. Accessed 15/01/2026.

44.53%


[+] INTERNET PENETRATIONITU estimate, 2023


EXPLANATORY NOTES: Data via International Telecommunication Union (ITU) DataHub. Accessed 15/01/2026.

57.60%


[+] GLOBAL ACCOUNT OWNERSHIPThe percentage of respondents who report having an account (by themselves or together with someone else) at a bank or another type of financial institution or report personally using a mobile money service in the past 12 months (% age 15+), 2024 data


EXPLANATORY NOTES: Data via World Bank Global Findex Database. Accessed 15/01/2026.

65.12%


[+] CREDIT CARD OWNERSHIPThe percentage of respondents who report having a credit card, % age 15+, 2024 data


EXPLANATORY NOTES: Data via World Bank Global Financial Inclusion Database. Accessed 15/01/2026.

5.00%


[+] MOBILE DATA COSTAverage price of 1GB data, USD, 2023 data


EXPLANATORY NOTES: Data via Cable.co.uk. Accessed 20/04/2026.

$1.26

Industry Infrastructure

Collective Management Organisations


Authors & Publishers

[+] EXPLANATORY NOTESRepresents collective management organizations covering mechanical and performance rights for musical compositions.

Performers

[+] EXPLANATORY NOTES Represents collective management organizations covering neighbouring/related rights for performers.

Producers

[+] EXPLANATORY NOTESRepresents collective management organizations covering neighbouring/related rights for producers.

Voluntary Joint Ventures & Umbrella entities for licensing users

None

[+] EXPLANATORY NOTESRepresents joint ventures and umbrella entities that exist to help streamline and manage licensing, often working to create efficiencies around licensing specific rights. For example, PPL PRS Ltd. is a JV between the UK’s two music licensing organisations – PPL and PRS for Music, that provides a streamlined music licensing service that allows businesses to obtain all the licenses necessary to play and perform music in public via a single point of contact.

Associations


Music Authors


Music Publishers

None


Music Performers


Sound Recording Producers/Labels


Other


Music Export Office

None


Joint Industry Body

None


Policies


Culture Policy/Strategy


Music Policy/Strategy

None

Legal Framework

Digital and Performance Rights Treaties

Other Treaties


National Copyright Legislation

National Treatment

Music Consumption

Domestic Repertoire Quotas


[+] EXPLANATORY NOTESDomestic Repertoire Quota(s) referes to legislation and/or policies which require broadcasters to dedicate a specific % of music broadcast content to domestic/local/national artists.

Yes

The general functions of the Eswatini Communications Commission, among others, include regulating and supervising the provision of radio and television broadcasting services, as well as the content of those services following Article 6(c) of the Swaziland Communications Commission Act, 2013. The Commission has issued Broadcasting (content) Guidelines 2022 as a regulatory instrument that guides the broadcasting sector. In line with the Guidelines:

1) Free-to-air public broadcast licensee shall broadcast a minimum of 60% local content,

2) Commercial broadcast services shall broadcast a minimum of 30% local content.

The licensees shall also ensure that 70% of local content aired by the public broadcaster and 40% of local content aired by the commercial broadcaster are produced and supplied by local independent producers.

Digital Streaming Services


GLOBAL STREAMING SERVICES


REGIONAL STREAMING SERVICES


DOMESTIC STREAMING SERVICES

Key Risks and Opportunities

Risks

  • The modest GDP growth, high GINI index, and high unemployment rates, especially among youth, suggest constraints on consumer spending for non-essential goods.

  • Likewise, a comparatively high poverty rate means that a considerable segment of the population will have limited disposable income for music, impacting monetisation potential, especially taking into account the small population size. These factors make relying solely on the domestic market a risk for scalability.

  • High mobile data cost is also prohibitive, creating a barrier to frequent access to online streaming services, impacting consumption.

  • Non-adherence to key international copyright treaties like the Rome Convention, WCT, and WPPT signifies a weak legal framework for protecting digital and performance rights, increasing the risk for investors regarding IP enforcement.

Opportunities

  • The high share of the population under the age of 40 and comparatively high rate of internet penetration provide a good foundation for digital streaming and music distribution; however, local businesses and talent must focus on export for scaling due to the population size.

  • High global account ownership (including mobile money) lowers the barrier for direct-to-consumer monetisation and provides a viable infrastructure for digital transactions.

  • The National Arts and Culture Policy 2023-2028 prioritises the creative economy as a pillar for national identity and economic development, which could lead to future initiatives benefiting the music industry.

  • The presence of global and regional streaming services offers Swati artists a pathway to reach international audiences.