RECORDED MUSIC INDUSTRY OVERVIEW
Philippines
Asia
Potential Value of Recorded Music
MEDI aims to highlight music’s potential as a global economic asset by estimating its potential value worldwide—factoring in how it could grow if all countries had supportive institutions in place—such as adequate legislation, infrastructure, and policies—and achieved full market penetration. We are currently undertaking data collection towards establishing the potential value of recorded music in each country.
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Economic Impact
Over time, MEDI will conduct country-level economic impact studies to better understand how to unlock sustainable growth within national music ecosystems.
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Socioeconomic Indicators
EXPLANATORY NOTES: Data via UN Population Fund (UNFPA). Accessed 24/10/2024. 2024 estimate based on UNFPA World Population Prospects 2022 data.
119,106,225
EXPLANATORY NOTES: Data via World Bank Development Indicators database. Accessed 24/10/2024.
$1,137,544
EXPLANATORY NOTES: Data via World Bank, using national accounts data, and OECD National Accounts data files. Accessed 02/04/2025.
$3,804.90
5.55%
EXPLANATORY NOTES: Data via World Bank, using national accounts data, and OECD National Accounts data files. Accessed 01/04/2025.
EXPLANATORY NOTES: Data via World Bank, Poverty and Inequality Platform. Accessed 19/09/2024.
40.70%
EXPLANATORY NOTES: Data via IMF World Economic Outlook. Accessed 01/04/2025.
3%
EXPLANATORY NOTES: Data via US Census Bureau International Database (IDB). Accessed 01/04/2025.
EXPLANATORY NOTES: Data via World Bank, using United Nations Population Division database. Accessed 24/10/2024.
48.29%
EXPLANATORY NOTES: Data via CIA World Factbook. Accessed 04/11/2024.
2.23%
EXPLANATORY NOTES: Data via CIA World Factbook. Accessed 04/11/2024.
6.90%
EXPLANATORY NOTES: Poverty rate at $2.15 a day (2017 PPP) (% population). Data via Poverty and Inequality Platform, The World Bank. Accessed 16/04/2025.
6.75%
EXPLANATORY NOTES: Data via International Telecommunication Union (ITU) DataHub. Accessed 31/03/2025.
83.80%
EXPLANATORY NOTES: Data via World Bank Global Financial Inclusion Database. Accessed 01/04/2025.
21.70%
EXPLANATORY NOTES: Data via World Bank Global Financial Inclusion Database. Accessed 01/04/2025.
8.10%
EXPLANATORY NOTES: Data via Cable.co.uk. Accessed 01/10/2024.
$0.59

Industry Infrastructure
Collective Management Organisations
Authors & Publishers
Performers
Producers
Voluntary Joint Ventures & Umbrella entities for licensing users
None
Associations
Music Authors
Music Publishers
None
Music Performers
Sound Recording Producers/Labels
Other
None
Music Export Office
None
Joint Industry Body
None
Policies
Culture Policy/Strategy
None
Music Policy/Strategy
Legal Framework
Digital and Performance Rights Treaties
Other Treaties
National Copyright Legislation
National Treatment
-
The Philippines protects works first published in the Philippines; works first published in another country and simultaneously published in the Philippines within 30 days, irrespective of the nationality or residence of the authors, and works that are protected by virtue of and in accordance with any treaty that the Philippines is a party.
Qualifying foreign authors enjoy protection concerning performance rights and digital exploitation of their works. -
The Philippines protects performers and producers of sound recordings of member countries of treaties that the Philippines is a party.
The Philippines also protects foreign performers whose performances take place in the Philippines, are incorporated in protected sound recordings, or if performances are carried by protected broadcast. The Philippines protects sound recordings that were first published in the Philippines.
Qualifying foreign performers and producers of phonograms enjoy protection concerning performance rights and digital exploitation of their performances and sound recordings respectively. -
“National Treatment” refers to the assimilation of the treatment of foreign right holders to that of domestic right holders. It is a basic rule of most international conventions and mandates that foreign rights holders from contracting countries must receive the protection within any other contracting country as that country grants to its own nationals, ensuring equal rights under the scope of the relevant convention.
General national treatment obligations are set out in Article 5 of the Berne Convention and Article 2 of the Rome Convention, providing that the members of respective conventions must grant to each other’s nationals the rights provided in the convention. Berne Convention also extends the national treatment to “the rights which their respective laws do now or may hereafter grant to their nationals,” while Rome Convention members are not obliged to extend national treatment to the rights of performers and producers of phonograms which are accorded under their national law over and above the rights enshrined in the Rome Convention.
The criteria for eligibility for protection are provided in Article 3 of the Berne Convention and Articles 4 and 5 of the Rome Convention. With regards to national treatment of producers of phonograms, members of the Rome Convention may reserve the right not to apply either the criterion of fixation or that of publication of the phonogram.
As per WIPO, the total number of members to the key treaties above is as follows:
Berne Convention: 181 Members
Rome Convention: 98 Members
WIPO Copyright Treaty: 118 Members
WIPO Performances and Phonograms Treaty: 114 Members
TRIPS Agreement: 166 MembersThis is a high-level overview concerning national treatment of music authors, performers and producers of phonograms; for comprehensive and detailed provisions, refer to the laws of each country. The overview:
1) details only the criteria applicable to foreign rights holders, without including the broader set of qualification rules for domestic protection that do not concern them,
2) is limited to performance rights and digital exploitation of recorded music, including works and other protected objects:
- “Performance rights” include radio and TV broadcasting, public performance, and communication to the public,
- “Digital exploitation” includes reproduction rights, distribution rights, communication to the public and making available rights.
The term "based on reciprocity" used in the overview for some countries means that Country A will protect the works of authors or other right holders who are nationals of Country B that is not a member of treaties Country A is a party to, and whose works or other protected objects were first published outside of Country A, only if Country B offer similar copyright protection to Country A’s authors or other rights holders and works and other protected objects respectively first published in Country A.
The term "treaty" in the overview includes conventions and international agreements.
Music Consumption
Domestic Repertoire Quotas
Yes
There is a domestic repertoire quota for broadcasters, requiring that "all radio stations shall broadcast a minimum of four (4) original Pilipino musical compositions in every clockhour of a program with a musical format.
The full text of the quota may be found in Section 1 of Executive Order #255 (1987).
Digital Streaming Services
GLOBAL STREAMING SERVICES
REGIONAL STREAMING SERVICES
None
DOMESTIC STREAMING SERVICES
None
Key Risks and Opportunities
Risks
While the GDP growth is strong, the nominal GDP per capita suggests that the average purchasing power may still be limited, potentially impacting the willingness or ability to spend significantly on music and related entertainment.
GINI index indicates a significant level of income inequality, meaning that a substantial part of the population may have limited disposable income for non-essential spending.
The absence of a clear and comprehensive national culture or music policy signals a lack of a specific strategic framework for music ecosystem development and might lead to a lack of support and investment.
Opportunities
A large, youthful population, combined with strong GDP growth rate and high internet penetration, creates a substantial market for music and entertainment. Likewise, the relatively low unemployment and poverty rates suggest a significant consumer base with growing purchasing power for music consumption.
The legal framework for intellectual property, aligned with key international treaties, offers a secure environment for investment and protects the rights of creators and rights holders in both the physical and digital environment.
The requirement for radio stations to play a minimum number of Filipino songs per hour guarantees airplay for local artists, increasing their visibility and potential revenue.
The availability of major international streaming platforms provides Filipino artists with avenues to reach wider audiences.