Women dressed in traditional tribal attire with face paint, bead necklaces, and shell headbands, holding wooden sticks, outdoors with greenery in the background.

RECORDED MUSIC INDUSTRY OVERVIEW


Gambia

(Republic of The)


World map with country borders, highlighting West Africa with a green square.

Africa

Potential of Recorded Music

We estimate the potential of recorded music value available to songwriters, music performers, publishers, and producers in Gambia. These are annual revenue levels achievable within a well‑functioning market supported by critical infrastructure, including robust policies, adequate legal frameworks, and effective collective management organizations and other enforcement mechanisms. By identifying these factors as the necessary drivers of growth, we quantify the opportunity cost of their absence.

The potential value calculations are based on CISAC, ICMP, and IFPI data. We used an econometric model and a cluster analysis approach to benchmark Gambia against peer markets and reflect achievable collection levels given their unique socio‑economic contexts. We also factored in a series of foundational assumptions and collective rights management expertise to provide a stable and realistic valuation.


[+] RECORDED MUSIC POTENTIAL VALUEThe figure for the recorded music includes copyright (songwriters, lyricists and music publishers) and neighbouring rights (music performers and recorded music producers, i.e., record labels) and reflects the potential value in 2027. It is based on the analysis using 2023 as a baseline valuation and five-year projections through 2027. 2023 was selected as the baseline year of the analysis to reflect the most recent complete annual music industry revenue data. The following revenue streams are included in the calculation:

1) Copyright: digital, performance rights (radio & TV broadcasting, rebroadcasting & retransmission, background music and private copying levies), CD & video, synchronisation and other;

2) Neighbouring rights: Streaming, performance rights (radio & TV broadcasting, cablecasting, cable retransmission, public performance, dubbing, private copying levies, and internet (webcasting, simulcasting, catch-up) licensing), downloads & digital, physical and synchronisation.

Coming soon

Socioeconomic Indicators


2,759,988


[+] GDP PPPmillions, 2024 data, using constant 2021 international $


EXPLANATORY NOTES: Data via World Bank Development Indicators database. Accessed 15/01/2026.

$8,439


[+] GDP PER CAPITA (nominal)2024 data, USD


EXPLANATORY NOTES: Data via World Bank, using national accounts data, and OECD National Accounts data files. Accessed 15/01/2026.

$871.34


5.55%

[+] GDP GROWTH (annual %)2024 data


EXPLANATORY NOTES: Data via World Bank, using national accounts data, and OECD National Accounts data files. Accessed 15/01/2026.

[+] GINI INDEX2020 data


EXPLANATORY NOTES: Data via World Bank, Poverty and Inequality Platform. Accessed 15/01/2026.

38.8%


[+] INFLATION RATEAnnual % change, 2026 data


EXPLANATORY NOTES: Data via IMF World Economic Outlook. Accessed 16/01/2026.

4.90%


Pie chart showing age distribution, with 51% aged 0-20, 30.3% aged 21-40, 18.8% aged 41 and over, and the remaining percentage in other groups.
[+] POPULATION BY AGE GROUP%, 2025 data


EXPLANATORY NOTES: Data via US Census Bureau International Database (IDB). Accessed 16/01/2026.

[+] URBAN POPULATION%, 2024 data


EXPLANATORY NOTES: Data via World Bank, using United Nations Population Division database. Accessed 16/01/2026.

64.30%


[+] UNEMPLOYMENT RATE2024 estimate


EXPLANATORY NOTES: Data via CIA World Factbook. Accessed 16/01/2026.

6.50%


[+] YOUTH UNEMPLOYMENT RATE2024 estimate


EXPLANATORY NOTES: Data via CIA World Factbook. Accessed 16/01/2026.

10.90%


[+] POVERTY RATE2020 data


EXPLANATORY NOTES: Poverty rate at $3.00 a day (2021 PPP) (% population). Data via
Poverty and Inequality Platform, The World Bank. Accessed 15/01/2026.

22.00%


[+] INTERNET PENETRATIONITU estimate, 2023


EXPLANATORY NOTES: Data via International Telecommunication Union (ITU) DataHub. Accessed 15/01/2026.

45.90%


[+] GLOBAL ACCOUNT OWNERSHIPThe percentage of respondents who report having an account (by themselves or together with someone else) at a bank or another type of financial institution or report personally using a mobile money service in the past 12 months (% age 15+), 2024 data


EXPLANATORY NOTES: Data via World Bank Global Findex Database. Accessed 15/01/2026.

38.16%


[+] CREDIT CARD OWNERSHIPThe percentage of respondents who report having a credit card, % age 15+, 2024 data


EXPLANATORY NOTES: Data via World Bank Global Financial Inclusion Database. Accessed 15/01/2026.

2.00%


[+] MOBILE DATA COSTAverage price of 1GB data, USD, 2023 data


EXPLANATORY NOTES: Data via Cable.co.uk. Accessed 20/04/2026.

$3.56

Industry Infrastructure

Collective Management Organisations


Authors & Publishers

[+] EXPLANATORY NOTESRepresents collective management organizations covering mechanical and performance rights for musical compositions.

Performers

None

[+] EXPLANATORY NOTES Represents collective management organizations covering neighbouring/related rights for performers.

Producers

None

[+] EXPLANATORY NOTESRepresents collective management organizations covering neighbouring/related rights for producers.

Voluntary Joint Ventures & Umbrella entities for licensing users

None

[+] EXPLANATORY NOTESRepresents joint ventures and umbrella entities that exist to help streamline and manage licensing, often working to create efficiencies around licensing specific rights. For example, PPL PRS Ltd. is a JV between the UK’s two music licensing organisations – PPL and PRS for Music, that provides a streamlined music licensing service that allows businesses to obtain all the licenses necessary to play and perform music in public via a single point of contact.

Associations


Music Authors


Music Publishers

None


Music Performers


Sound Recording Producers/Labels


Other

None


Music Export Office

None


Joint Industry Body

None


Policies


Culture Policy/Strategy


Music Policy/Strategy

None

Legal Framework

Digital and Performance Rights Treaties

Other Treaties


National Copyright Legislation

National Treatment

Music Consumption

Domestic Repertoire Quotas


[+] EXPLANATORY NOTESDomestic Repertoire Quota(s) referes to legislation and/or policies which require broadcasters to dedicate a specific % of music broadcast content to domestic/local/national artists.

Yes

Based on the references to the provisions of the National Centre for Arts and Culture Act, 2003, “television and radio stations or similar media services shall promote Gambian arts and culture, through their programming, accordingly, shall apportion not less than 70% percent of the total time to programmes towards advancement and promotion of Gambian music”. However, despite the campaign by Gambian artists, to date, this provision does not seem to be implemented. The Gambia Public Utilities Regulatory Authority (PURA), which licenses radio and TV broadcasting, does not require broadcasters to meet any local content quota, but commercial broadcasters are merely asked to indicate the percentage of Gambian music in programming when applying for the licence.

Digital Streaming Services


GLOBAL STREAMING SERVICES


REGIONAL STREAMING SERVICES


DOMESTIC STREAMING SERVICES

None

Key Risks and Opportunities

Risks

  • While GDP growth rate suggests rising disposable income, a high GINI index, low nominal GDP per capita, coupled with a very high average cost of mobile data, creates a barrier to streaming frequency for low-income consumers.

  • Only 38.16% of the population has access to financial or mobile money accounts, and credit card ownership is negligible, which complicates direct-to-consumer monetisation and suggests focusing on telco-billing or mobile money for music consumption.

  • Non-adherence to key international treaties like the Rome Convention, WCT, and WPPT signifies a weak legal framework for protecting digital and performance rights, increasing the risk for investors regarding IP enforcement.

  • The lack of collective management of the rights of performers and producers means a hurdle for revenue generation for the music industry, including artist income, and investment attractiveness.

Opportunities

  • Large youth population and high urbanisation rate provide a solid foundation for the growth of digital music consumption.

  • Internet penetration and global account/mobile money ownership are moderate and, while still developing, they provide a baseline for digital distribution and monetisation via mobile platforms.

  • The presence of global and regional streaming services offers Gambian artists a pathway to reach international audiences.