A crowd of people participating in a cultural event or festival, with some wearing traditional clothing and a man in the center wearing a colorful feathered headdress. The background features a green building and some individuals sitting on a raised structure.

RECORDED MUSIC INDUSTRY OVERVIEW


South Sudan


Map of the world showing continents in teal with a green square around the Middle East and parts of Northeast Africa.

Africa

Potential of Recorded Music

We estimate the potential of recorded music value available to songwriters, music performers, publishers, and producers in South Sudan. These are annual revenue levels achievable within a well‑functioning market supported by critical infrastructure, including robust policies, adequate legal frameworks, and effective collective management organizations and other enforcement mechanisms. By identifying these factors as the necessary drivers of growth, we quantify the opportunity cost of their absence.

The potential value calculations are based on CISAC, ICMP, and IFPI data. We used an econometric model and a cluster analysis approach to benchmark South Sudan against peer markets and reflect achievable collection levels given their unique socio‑economic contexts. We also factored in a series of foundational assumptions and collective rights management expertise to provide a stable and realistic valuation.


[+] RECORDED MUSIC POTENTIAL VALUEThe figure for the recorded music includes copyright (songwriters, lyricists and music publishers) and neighbouring rights (music performers and recorded music producers, i.e., record labels) and reflects the potential value in 2027. It is based on the analysis using 2023 as a baseline valuation and five-year projections through 2027. 2023 was selected as the baseline year of the analysis to reflect the most recent complete annual music industry revenue data. The following revenue streams are included in the calculation:

1) Copyright: digital, performance rights (radio & TV broadcasting, rebroadcasting & retransmission, background music and private copying levies), CD & video, synchronisation and other;

2) Neighbouring rights: Streaming, performance rights (radio & TV broadcasting, cablecasting, cable retransmission, public performance, dubbing, private copying levies, and internet (webcasting, simulcasting, catch-up) licensing), downloads & digital, physical and synchronisation.

Coming soon

Socioeconomic Indicators


11,943,408


[+] GDP PPPmillions, 2023 est., data in 2015 dollars.


EXPLANATORY NOTES: Data via CIA’s World Factbook: South Sudan. Accessed 15/01/2026.

$6,752


[+] GDP PER CAPITA (nominal)2023 est., data in 2015 dollars


EXPLANATORY NOTES: Data via CIA’s World Factbook: South Sudan. Accessed 15/01/2026.

$400


0.4%

[+] GDP GROWTH (annual %)2023 est.


EXPLANATORY NOTES: Data via African Development Bank Group: African Economic Outlook (AEO) 2024. Accessed 15/01/2026.

[+] GINI INDEX2016 data


EXPLANATORY NOTES: Data via World Bank, Poverty and Inequality Platform. Accessed 15/01/2026.

44.00%


[+] INFLATION RATEAnnual % change, 2026 data


EXPLANATORY NOTES: Data via IMF World Economic Outlook. Accessed 16/01/2026.

15.80%


[+] POPULATION BY AGE GROUP%, 2025 data


EXPLANATORY NOTES: Data via US Census Bureau International Database (IDB). Accessed 16/01/2026.
Pie chart showing age distribution with segments labeled 0-20 (54.8%), 21-40 (28.1%), 41+ (17.1%), and a small segment without label.

[+] URBAN POPULATION%, 2024 data


EXPLANATORY NOTES: Data via World Bank, using United Nations Population Division database. Accessed 16/01/2026.

21.38%


[+] UNEMPLOYMENT RATE2024 estimate


EXPLANATORY NOTES: Data via CIA World Factbook. Accessed 16/01/2026.

12.50%


[+] YOUTH UNEMPLOYMENT RATE2024 estimate


EXPLANATORY NOTES: Data via CIA World Factbook. Accessed 16/01/2026.

18.50%


[+] POVERTY RATE2016 data


EXPLANATORY NOTES: Poverty rate at $3.00 a day (2021 PPP) (% population). Data via
Poverty and Inequality Platform, The World Bank. Accessed 15/01/2026.

76.50%


[+] INTERNET PENETRATIONITU estimate, 2020


EXPLANATORY NOTES: Data via International Telecommunication Union (ITU) DataHub. Accessed 15/01/2026.

9.27%


[+] GLOBAL ACCOUNT OWNERSHIPThe percentage of respondents who report having an account (by themselves or together with someone else) at a bank or another type of financial institution or report personally using a mobile money service in the past 12 months (% age 15+), 2021 data


EXPLANATORY NOTES: Data via World Bank Global Findex Database. Accessed 15/01/2026.

5.83%


[+] CREDIT CARD OWNERSHIPThe percentage of respondents who report having a credit card, % age 15+, 2021 data


EXPLANATORY NOTES: Data via World Bank Global Financial Inclusion Database. Accessed 15/01/2026.

0.20%


[+] MOBILE DATA COSTAverage price of 1GB data, USD, 2023 data


EXPLANATORY NOTES: Data via Cable.co.uk. Accessed 20/04/2026.

$23.70

Industry Infrastructure

Collective Management Organisations


Authors & Publishers

None

[+] EXPLANATORY NOTESRepresents collective management organizations covering mechanical and performance rights for musical compositions.

Performers

None

[+] EXPLANATORY NOTES Represents collective management organizations covering neighbouring/related rights for performers.

Producers

None

[+] EXPLANATORY NOTESRepresents collective management organizations covering neighbouring/related rights for producers.

Voluntary Joint Ventures & Umbrella entities for licensing users

None

[+] EXPLANATORY NOTESRepresents joint ventures and umbrella entities that exist to help streamline and manage licensing, often working to create efficiencies around licensing specific rights. For example, PPL PRS Ltd. is a JV between the UK’s two music licensing organisations – PPL and PRS for Music, that provides a streamlined music licensing service that allows businesses to obtain all the licenses necessary to play and perform music in public via a single point of contact.

Associations


Music Authors


Music Publishers

None


Music Performers


Sound Recording Producers/Labels

None


Other


Music Export Office

None


Joint Industry Body

None


Policies


Culture Policy/Strategy

Policy for Culture and Heritage in the Republic of South Sudan, 2024.

Text of the policy is not available; however Ministry of Culture, Museums and National Heritage has published the objectives of the Policy for Culture and Heritage on its website.


Music Policy/Strategy

None

Legal Framework

Digital and Performance Rights Treaties

Other Treaties


National Copyright Legislation

No enacted national copyright legislation.

National Treatment

Music Consumption

Domestic Repertoire Quotas


[+] EXPLANATORY NOTESDomestic Repertoire Quota(s) referes to legislation and/or policies which require broadcasters to dedicate a specific % of music broadcast content to domestic/local/national artists.

No domestic repertoire quotas.

Digital Streaming Services


GLOBAL STREAMING SERVICES


REGIONAL STREAMING SERVICES


DOMESTIC STREAMING SERVICES

Key Risks and Opportunities

Risks

  • A staggering poverty rate and high inflation, coupled with extremely high mobile data costs and a very low internet penetration rate, severely limit discretionary spending and make traditional music sales or subscriptions nearly impossible for the average citizen.

  • Very low financial inclusion, with a very small share of the population owning a bank account and with credit card ownership near zero, monetisation would have to rely on mobile money or ad-supported models to capture value from the majority of the population. Additionally, due to a low level of urbanisation, the vast majority of potential consumers remain geographically isolated and digitally unreachable.

  • The legal and institutional vacuum presents a critical barrier to protecting musical assets. South Sudan is not a member of any international copyright and neighbouring rights treaties. Without CMOs to track and collect royalties, rights holders lack a key mechanism to monetise their work or prevent piracy.

Opportunities

  • A massive youth population provide a solid foundation for digital music consumption in the long term.

  • National Policy for Culture and Heritage (2024) signals the government's intent to formalise and regulate the creative sector.

  • The emergence of a nascent domestic streaming platform demonstrates that local entrepreneurs are already building solutions for the digital distribution gap.