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RECORDED MUSIC INDUSTRY OVERVIEW


Botswana


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Africa

Potential of Recorded Music

We estimate the potential of recorded music value available to songwriters, music performers, publishers, and producers in Botswana. These are annual revenue levels achievable within a well-functioning market supported by critical infrastructure, including robust policies, adequate legal frameworks, and effective collective management organizations and other enforcement mechanisms. By identifying these factors as the necessary drivers of growth, we quantify the opportunity cost of their absence.

The potential value calculations are based on CISAC, ICMP, and IFPI data. We used an econometric model and a cluster analysis approach to benchmark Botswana against peer markets and reflect achievable collection levels given their unique socio-economic contexts. We also factored in a series of foundational assumptions and collective rights management expertise to provide a stable and realistic valuation.


[+] RECORDED MUSIC POTENTIAL VALUEThe figure for the recorded music includes copyright (songwriters, lyricists and music publishers) and neighbouring rights (music performers and recorded music producers, i.e., record labels) and reflects the potential value in 2027. It is based on the analysis using 2023 as a baseline valuation and five-year projections through 2027. 2023 was selected as the baseline year of the analysis to reflect the most recent complete annual music industry revenue data. The following revenue streams are included in the calculation:

1) Copyright: digital, performance rights (radio & TV broadcasting, rebroadcasting & retransmission, background music and private copying levies), CD & video, synchronisation and other;

2) Neighbouring rights: Streaming, performance rights (radio & TV broadcasting, cablecasting, cable retransmission, public performance, dubbing, private copying levies, and internet (webcasting, simulcasting, catch-up) licensing), downloads & digital, physical and synchronisation.

Coming soon

Socioeconomic Indicators


2,521,139


[+] GDP PPPmillions, 2024 data, using constant 2021 international $.


EXPLANATORY NOTES: Data via World Bank Development Indicators database. Accessed 15/01/2026.

$45,553


[+] GDP PER CAPITA (nominal)2024 data, USD


EXPLANATORY NOTES: Data via World Bank, using national accounts data, and OECD National Accounts data files. Accessed 15/01/2026.

$7,695.75


-2.99%

[+] GDP GROWTH (annual %)2024 data


EXPLANATORY NOTES: Data via World Bank, using national accounts data, and OECD National Accounts data files. Accessed 15/01/2026.

[+] GINI INDEX2022 data


EXPLANATORY NOTES: Data via World Income Inequality Database (WIID), United Nations University World Institute for Development Economics Research. Accessed 20/04/2026.

57%


[+] INFLATION RATEAnnual % change, 2026 data


EXPLANATORY NOTES: Data via IMF World Economic Outlook. Accessed 16/01/2026.

4.70%


Pie chart showing age distribution with four segments: 0-20 years (42.7%), 21-40 years (30.4%), 41+ years (26.9%), and unspecified.
[+] POPULATION BY AGE GROUP%, 2025 data


EXPLANATORY NOTES: Data via US Census Bureau International Database (IDB). Accessed 16/01/2026.

[+] URBAN POPULATION%, 2024 data


EXPLANATORY NOTES: Data via World Bank, using United Nations Population Division database. Accessed 16/01/2026.

67.46%


[+] UNEMPLOYMENT RATE2024 estimate


EXPLANATORY NOTES: Data via CIA World Factbook. Accessed 16/01/2026.

23.20%


[+] YOUTH UNEMPLOYMENT RATE2024 estimate


EXPLANATORY NOTES: Data via CIA World Factbook. Accessed 16/01/2026.

43.90%


[+] POVERTY RATE2024 data


EXPLANATORY NOTES: Data via African Development Bank Group: African Economic Outlook (AEO) 2024.. Accessed 20/04/2026.

14.3%


[+] INTERNET PENETRATIONITU estimate, 2023


EXPLANATORY NOTES: Data via International Telecommunication Union (ITU) DataHub. Accessed 15/01/2026.

81.40%


[+] GLOBAL ACCOUNT OWNERSHIPpercentage of respondents who report having an account (by themselves or together with someone else) at a bank or another type of financial institution or report personally using a mobile money service in the past 12 months (% age 15+), 2024 data


EXPLANATORY NOTES: Data via World Bank Global Findex Database. Accessed 15/01/2026.

61.44%


[+] CREDIT CARD OWNERSHIPThe percentage of respondents who report having a credit card, % age 15+, 2024 data


EXPLANATORY NOTES: Data via World Bank Global Financial Inclusion Database. Accessed 20/04/2026.

7.30%


[+] MOBILE DATA COSTAverage price of 1GB data, USD, 2023 data


EXPLANATORY NOTES: Data via Cable.co.uk. Accessed 20/04/2026.

$1.99

Industry Infrastructure

Collective Management Organisations


Authors & Publishers

[+] EXPLANATORY NOTESRepresents collective management organizations covering mechanical and performance rights for musical compositions.

Performers

[+] EXPLANATORY NOTES Represents collective management organizations covering neighbouring/related rights for performers.

Producers

[+] EXPLANATORY NOTESRepresents collective management organizations covering neighbouring/related rights for producers.

Voluntary Joint Ventures & Umbrella entities for licensing users

None

[+] EXPLANATORY NOTESRepresents joint ventures and umbrella entities that exist to help streamline and manage licensing, often working to create efficiencies around licensing specific rights. For example, PPL PRS Ltd. is a JV between the UK’s two music licensing organisations – PPL and PRS for Music, that provides a streamlined music licensing service that allows businesses to obtain all the licenses necessary to play and perform music in public via a single point of contact.

Associations


Music Authors


Music Publishers

None


Music Performers


Sound Recording Producers/Labels

None


Other


Music Export Office

None


Joint Industry Body

None


Policies


Culture Policy/Strategy


Music Policy/Strategy

None

Legal Framework

Digital and Performance Rights Treaties

Other Treaties


National Copyright Legislation

National Treatment

Music Consumption

Domestic Repertoire Quotas


[+] EXPLANATORY NOTESDomestic Repertoire Quota(s) refers to legislation and/or policies which require broadcasters to dedicate a specific % of music broadcast content to domestic/local/national artists.

Yes

There are domestic repertoire quotas (local content) for broadcasters in Botswana. These requirements are currently set on a case-by-case basis and included in individual broadcasting licenses issued by the Botswana Communications Regulatory Authority (BOCRA). Previously, under the now-repealed Broadcasting Regulations of 2014, radio stations were required to meet a 40% local content quota and television stations 20%. In 2024, BOCRA launched an industry consultation to develop standardized local content guidelines for all licensees, under its authority in Section 10 of the Communications Regulatory Authority Regulations, 2022.

Digital Streaming Services


GLOBAL STREAMING SERVICES


REGIONAL STREAMING SERVICES


DOMESTIC STREAMING SERVICES

None

Key Risks and Opportunities

Risks

  • A comparatively small population and high unemployment, particularly among youth, make the domestic market unreliable as the sole source of demand for music, posing risks to scalability and profitability.

  • Negative GDP growth puts pressure on disposable income. In an already unequal economy, this means a vast segment of the population cannot afford paid music content, severely restricting the market's total addressable size.

  • High mobile data costs might be a barrier to frequent access to online streaming services, impacting consumption.

Opportunities

  • Relatively high GDP per capita, large youth population, and high urbanisation rate, coupled with high internet penetration and growing mobile money usage, provide a solid foundation for the growth of digital music consumption.

  • A robust legal framework for intellectual property provides a solid foundation, but weak enforcement remains a challenge—improving it is essential for the music industry’s growth.

  • The availability of global and regional streaming services offers Botswanian artists a pathway to reach wider audiences.