RECORDED MUSIC INDUSTRY OVERVIEW


Botswana


Africa

Potential of Recorded Music

We estimate the potential of recorded music value available to songwriters, music performers, publishers, and producers in Botswana. These are annual revenue levels achievable within a well-functioning market supported by critical infrastructure, including robust policies, adequate legal frameworks, and effective collective management organizations and other enforcement mechanisms. By identifying these factors as the necessary drivers of growth, we quantify the opportunity cost of their absence.

The potential value calculations are based on CISAC, ICMP, and IFPI data. We used an econometric model and a cluster analysis approach to benchmark Botswana against peer markets and reflect achievable collection levels given their unique socio-economic contexts. We also factored in a series of foundational assumptions and collective rights management expertise to provide a stable and realistic valuation.


[+] RECORDED MUSIC POTENTIAL VALUEThe figure for the recorded music includes copyright (songwriters, lyricists and music publishers) and neighbouring rights (music performers and recorded music producers, i.e., record labels) and reflects the potential value in 2027. It is based on the analysis using 2023 as a baseline valuation and five-year projections through 2027. 2023 was selected as the baseline year of the analysis to reflect the most recent complete annual music industry revenue data. The following revenue streams are included in the calculation:

1) Copyright: digital, performance rights (radio & TV broadcasting, rebroadcasting & retransmission, background music and private copying levies), CD & video, synchronisation and other;

2) Neighbouring rights: Streaming, performance rights (radio & TV broadcasting, cablecasting, cable retransmission, public performance, dubbing, private copying levies, and internet (webcasting, simulcasting, catch-up) licensing), downloads & digital, physical and synchronisation.

Coming soon

Socioeconomic Indicators


2,521,139


[+] GDP PPPmillions, 2024 data, using constant 2021 international $.


EXPLANATORY NOTES: Data via World Bank Development Indicators database. Accessed 15/01/2026.

$45,553


[+] GDP PER CAPITA (nominal)2024 data, USD


EXPLANATORY NOTES: Data via World Bank, using national accounts data, and OECD National Accounts data files. Accessed 15/01/2026.

$7,695.75


-2.99%

[+] GDP GROWTH (annual %)2024 data


EXPLANATORY NOTES: Data via World Bank, using national accounts data, and OECD National Accounts data files. Accessed 15/01/2026.

[+] GINI INDEX2022 data


EXPLANATORY NOTES: Data via World Income Inequality Database (WIID), United Nations University World Institute for Development Economics Research. Accessed 20/04/2026.

57%


[+] INFLATION RATEAnnual % change, 2026 data


EXPLANATORY NOTES: Data via IMF World Economic Outlook. Accessed 16/01/2026.

4.70%


[+] POPULATION BY AGE GROUP%, 2025 data


EXPLANATORY NOTES: Data via US Census Bureau International Database (IDB). Accessed 16/01/2026.

[+] URBAN POPULATION%, 2024 data


EXPLANATORY NOTES: Data via World Bank, using United Nations Population Division database. Accessed 16/01/2026.

67.46%


[+] UNEMPLOYMENT RATE2024 estimate


EXPLANATORY NOTES: Data via CIA World Factbook. Accessed 16/01/2026.

23.20%


[+] YOUTH UNEMPLOYMENT RATE2024 estimate


EXPLANATORY NOTES: Data via CIA World Factbook. Accessed 16/01/2026.

43.90%


[+] POVERTY RATE2024 data


EXPLANATORY NOTES: Data via African Development Bank Group: African Economic Outlook (AEO) 2024.. Accessed 20/04/2026.

14.3%


[+] INTERNET PENETRATIONITU estimate, 2023


EXPLANATORY NOTES: Data via International Telecommunication Union (ITU) DataHub. Accessed 15/01/2026.

81.40%


[+] GLOBAL ACCOUNT OWNERSHIPpercentage of respondents who report having an account (by themselves or together with someone else) at a bank or another type of financial institution or report personally using a mobile money service in the past 12 months (% age 15+), 2024 data


EXPLANATORY NOTES: Data via World Bank Global Findex Database. Accessed 15/01/2026.

61.44%


[+] CREDIT CARD OWNERSHIPThe percentage of respondents who report having a credit card, % age 15+, 2024 data


EXPLANATORY NOTES: Data via World Bank Global Financial Inclusion Database. Accessed 20/04/2026.

7.30%


[+] MOBILE DATA COSTAverage price of 1GB data, USD, 2023 data


EXPLANATORY NOTES: Data via Cable.co.uk. Accessed 20/04/2026.

$1.99

Industry Infrastructure

Collective Management Organisations


Authors & Publishers

[+] EXPLANATORY NOTESRepresents collective management organizations covering mechanical and performance rights for musical compositions.

Performers

[+] EXPLANATORY NOTES Represents collective management organizations covering neighbouring/related rights for performers.

Producers

[+] EXPLANATORY NOTESRepresents collective management organizations covering neighbouring/related rights for producers.

Voluntary Joint Ventures & Umbrella entities for licensing users

None

[+] EXPLANATORY NOTESRepresents joint ventures and umbrella entities that exist to help streamline and manage licensing, often working to create efficiencies around licensing specific rights. For example, PPL PRS Ltd. is a JV between the UK’s two music licensing organisations – PPL and PRS for Music, that provides a streamlined music licensing service that allows businesses to obtain all the licenses necessary to play and perform music in public via a single point of contact.

Associations


Music Authors


Music Publishers

None


Music Performers


Sound Recording Producers/Labels

None


Other


Music Export Office

None


Joint Industry Body

None


Policies


Culture Policy/Strategy


Music Policy/Strategy

None

Legal Framework

Digital and Performance Rights Treaties

Other Treaties


National Copyright Legislation

National Treatment

  • Botswana protects works of foreign authors whose habitual residence is in Botswana and works which have been published for the first time in Botswana or in another country and simultaneously published in Botswana within 30 days, as well as in accordance with the treaties Botswana is a party.

    Foreign authors enjoy protection concerning performance rights and digital exploitation of their works.

  • Botswana protects performers and producers of phonograms in accordance with the treaties Botswana is a party.

    Botswana also grants protection to foreign performers whose performances are taking place in Botswana, are incorporated in protected sound recordings and protected broadcasts (by an organisation whose headquarters are in Botswana or which transmits from Botswana).

    Sound recordings are protected if they are produced by a national of Botswana, if they are first fixed and first published in Botswana.

    Foreign performers and producers of phonograms enjoy protection concerning performance rights and digital exploitation of their fixed performances and phonograms, respectively.

  • “National Treatment” refers to the assimilation of the treatment of foreign right holders to that of domestic right holders. It is a basic rule of most international conventions and mandates that foreign rights holders from contracting countries must receive the protection within any other contracting country as that country grants to its own nationals, ensuring equal rights under the scope of the relevant convention.

    General national treatment obligations are set out in Article 5 of the Berne Convention and Article 2 of the Rome Convention, providing that the members of respective conventions must grant to each other’s nationals the rights provided in the convention. Berne Convention also extends the national treatment to “the rights which their respective laws do now or may hereafter grant to their nationals,” while Rome Convention members are not obliged to extend national treatment to the rights of performers and producers of phonograms which are accorded under their national law over and above the rights enshrined in the Rome Convention.

    The criteria for eligibility for protection are provided in Article 3 of the Berne Convention and Articles 4 and 5 of the Rome Convention. With regards to national treatment of producers of phonograms, members of the Rome Convention may reserve the right not to apply either the criterion of fixation or that of publication of the phonogram.

    As per WIPO, the total number of members to the key treaties above is as follows:

    Berne Convention: 181 Members
    Rome Convention: 98 Members
    WIPO Copyright Treaty: 118 Members
    WIPO Performances and Phonograms Treaty: 114 Members
    TRIPS Agreement: 166 Members

    This is a high-level overview concerning national treatment of music authors, performers and producers of phonograms; for comprehensive and detailed provisions, refer to the laws of each country. The overview:

    1) details only the criteria applicable to foreign rights holders, without including the broader set of qualification rules for domestic protection that do not concern them,

    2) is limited to performance rights and digital exploitation of recorded music, including works and other protected objects:

    - “Performance rights” include radio and TV broadcasting, public performance, and communication to the public,

    - “Digital exploitation” includes reproduction rights, distribution rights, communication to the public and making available rights.

    The term "based on reciprocity" used in the overview for some countries means that Country A will protect the works of authors or other right holders who are nationals of Country B that is not a member of treaties Country A is a party to, and whose works or other protected objects were first published outside of Country A, only if Country B offer similar copyright protection to Country A’s authors or other rights holders and works and other protected objects respectively first published in Country A.

    The term "treaty" in the overview includes conventions and international agreements.

Music Consumption

Domestic Repertoire Quotas


[+] EXPLANATORY NOTESDomestic Repertoire Quota(s) refers to legislation and/or policies which require broadcasters to dedicate a specific % of music broadcast content to domestic/local/national artists.

Yes

There are domestic repertoire quotas (local content) for broadcasters in Botswana. These requirements are currently set on a case-by-case basis and included in individual broadcasting licenses issued by the Botswana Communications Regulatory Authority (BOCRA). Previously, under the now-repealed Broadcasting Regulations of 2014, radio stations were required to meet a 40% local content quota and television stations 20%. In 2024, BOCRA launched an industry consultation to develop standardized local content guidelines for all licensees, under its authority in Section 10 of the Communications Regulatory Authority Regulations, 2022.

Digital Streaming Services


GLOBAL STREAMING SERVICES


REGIONAL STREAMING SERVICES


DOMESTIC STREAMING SERVICES

None

Key Risks and Opportunities

Risks

  • A comparatively small population and high unemployment, particularly among youth, make the domestic market unreliable as the sole source of demand for music, posing risks to scalability and profitability.

  • Negative GDP growth puts pressure on disposable income. In an already unequal economy, this means a vast segment of the population cannot afford paid music content, severely restricting the market's total addressable size.

  • High mobile data costs might be a barrier to frequent access to online streaming services, impacting consumption.

Opportunities

  • Relatively high GDP per capita, large youth population, and high urbanisation rate, coupled with high internet penetration and growing mobile money usage, provide a solid foundation for the growth of digital music consumption.

  • A robust legal framework for intellectual property provides a solid foundation, but weak enforcement remains a challenge—improving it is essential for the music industry’s growth.

  • The availability of global and regional streaming services offers Botswanian artists a pathway to reach wider audiences.