What success looks like
Inputs -> Outputs -> Outcomes -> Systemic Impact
MEDI measures success the way any infrastructure investment is measured: by what gets built, what it unlocks, and whether the model can be replicated. We are not asking for capital to run a campaign. We are asking for capital to build a system — and we hold ourselves to targets that are specific, time‑bound, and verifiable.
Our Milestones
Near-term
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A comprehensive, comparable dataset covering every UN Member State — with policy, Intellectual property, market structure, and development data updated on a regular cycle. We see the MEDI portal becoming the default reference dataset for assessing music-sector opportunities in a given market.
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We have demonstrated our econometric model in Nigeria and Kenya. Now we want to take it to every country on the continent and beyond that would benefit from this data.
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We will monitor and measure how our work drives regulatory reform, new investments and adoptions, to document the MEDI model moving from data to policy change.
Mid-term
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Launching a dedicated Music Impact Fund to help create 10 million new jobs in music and the creative economy by 2035, with local and international partners, programs, and existing solutions that work now and can be accelerated.
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Measuring how much uncollected recorded music revenue is collected and repatriated, in collaboration with partners in the countries where we have completed econometric modeling and forecasts, including in Nigeria and Kenya.
Long-term
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Working with partners to ensure Africa's combined music copyright value grows 5x — from under USD 250 million today to USD 1.25 billion — in under five years and Nigeria becomes the world's fifth music net exporter, joining the US, UK, Sweden, and South Korea by 2035.
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The Africa model — data, policy reform, and targeted investment — is replicated in additional regions, and the "starting in Africa" framing becomes demonstrably true rather than aspirational.
Partner with us
MEDI and the expansion of local and national music economies are not open-ended. This work is always outcome-based, in concert with local needs and experts, and leads to actionable, measurable change in communities. Supporting this work can be focused on a particular need, and you can choose which stage to fund, for example, focusing on a specific country or a particular research question. Also, we are happy to include relevant reports and data sets on the portal, so please get in touch. We’d love to hear from you.