The Atlas: Uganda Music Industry Report 2025
by AumMex
The Uganda Music Industry Report 2025 finds a young, digital-native but structurally fragile sector employing 12,000-14,000 people. Despite high music consumption (3.2 hours daily) and strong social media use, streaming penetration is just 1.1%, and 27.7% of artists earn nothing. The industry is 89% independent, largely informal, and contributes only 0.2% to GDP, with significant uncaptured tax revenue. A major “awareness–action gap” shows artists understand copyright but distrust collection systems. Radio still drives live revenue, while TikTok drives discovery. Key challenges include weak infrastructure, poor monetization, production quality gaps, and limited label access, with reform urgently needed.